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Percentage of Turnover Generated by New Products in Industry and Business-oriented Services in Germany

The percentage of turnover from new products or services is a measure of the innovation success of companies.

This share declined in 2021 in R&D-intensive industry compared to the previous year from 30.6 to 29.9 percent, continuing the slightly declining trend of previous years. In contrast, a fairly significant increase compared to the previous year from 14.7 to 18.1 percent was recorded in knowledge-intensive services. In other services, the turnover share of new products fell from 6.8 to 4.5 percent.

New products, measured in terms of turnover in knowledge-intensive services, have already gained significantly in importance since 2010, while they have lost significance in the research-intensive industries.

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Time series calculated based on the new list of R&D-intensive industries (Table 1, p.11 f.) and knowledge-intensive services (Table 12, p.29) in Neuhäusler et al. (2022).
R&D-intensive industries (high-value technology and cutting-edge technology) have an above-average R&D intensity. Knowledge-intensive services are characterized by an above-average proportion of employees with tertiary education qualifications.
Source: Mannheim Innovation Panel. Calculations by ZEW.
© EFI – Commission of Experts for Research and Innovation 2023.

Rates of Change of Turnover Shares of New Products Until 2021

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